Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (7) |
| Author | Photo: Bertazzini Publifoto |
| Period | from 30 October 1957 to 10 November 1957 |
| Place taken | Turin |
| General description of the subject | Views of the Pirelli stand at the 39th Turin Motor Show in 1957. Display of car tyres and other items. The stands were designed and built by Erberto Carboni. |
| Technical data |
5 Positives - 24 x 18 - B/W - gelatin silver bromide/paper 2 Positives - 24.5 x 18 - B/W - gelatin silver bromide/paper |
| People | Gronchi, Giovanni |
| Categories | Exhibitions and trade fairs > Turin InternationaI Motor Show |
| Products > Tyres > Car tyres > Inverno | |
| Products > Tyres > Car tyres > Rolle | |
| Products > Miscellaneous products > Polyethylene articles |
| Image 1 di 2 | |
| Number | 18356 |
| Definition | print on paper |
| Full description of the subject | Display showing "Rolle" and "Inverno" tyres. |
| Image 1 di 2 | |
| Number | 18451 |
| Definition | print on paper |
| Full description of the subject | President Giovanni Gronchi visiting the show during the inauguration. Other unidentified persons. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.