Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (11) |
| Author | Publifoto |
| Period | from 5 November 1958 to 16 November 1958 |
| Place taken | Turin |
| General description of the subject | Views of the Pirelli stands set up at the 40th Turin Motor Show in 1958. |
| Technical data |
Positives - 24 x 18 - B/W - gelatin silver bromide/paper |
| People | Noorda, Bob |
| Categories | Exhibitions and trade fairs > Turin InternationaI Motor Show |
| Products > Tyres > Car tyres > Cinturato | |
| Products > Tyres > Car tyres > Stelvio Nailon | |
| Products > Tyres > Giant tyres > Anteo | |
| Products > Tyres > Giant tyres > Atlante |
| Image 1 di 2 | |
| Number | 19583 |
| Definition | print on paper |
| Full description of the subject | Bob Noorda sitting in an armchair, with his back turned, admiring the stand. |
| Image 1 di 2 | |
| Number | 19949 |
| Definition | print on paper |
| Full description of the subject | A demonstration machine for checking suspensions at the Pirelli stand centre |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.