Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (9) |
| Author | Ballo, Aldo Publifoto |
| Period | from 12 April 1959 to 27 April 1959 |
| Place taken | Milan |
| General description of the subject | Views of some of the Pirelli stands set up for the 37th Milan Trade Fair in 1959. Front view of the "Pirelli per le vacanze" stand: in view are several Azienda Seregno products. On display at the dock in front of the stand is the Jo dinghy equipped with outboard motor. A separate room houses a display of boats including: Levriero, Itaca, Ninfa and Colibrì from Azienda Monza in kelesite. View of the Pirelli Sapsa stand with a display of mattresses and descriptive panels (design: Bob Noorda) and view of a wall set up in the Montecatini stand displaying several Pirelli tyres. |
| Technical data |
9 Positives - 24.5 x 19.5 - B/W - gelatin silver bromide/paper |
| Categories | Exhibitions and trade fairs > Fiera Campionaria di Milano |
| Products > Miscellaneous products > Household articles > Gloves | |
| Products > Miscellaneous products > Household articles > Mattresses | |
| Products > Miscellaneous products > Water sports equipments and sailing > Diving masks | |
| Products > Miscellaneous products > Flippers | |
| Products > Miscellaneous products > Sailing > Boats in Kelesite > Colibrì | |
| Products > Miscellaneous products > Itaca | |
| Products > Miscellaneous products > Levriero | |
| Products > Miscellaneous products > Ninfa | |
| Products > Miscellaneous products > Inflatable dinghies > Jo | |
| Products > Miscellaneous products > Life jacket |
| Image 1 di 1 | |
| Number | 20469 |
| Definition | print on paper |
| Full description of the subject | View of the Pirelli "Per le vacanze" stand. The dock is in the foreground with some boats on display. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.