Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (24) |
| Author | Publifoto Anonymous |
| Period | from 13 March 1960 to 21 March 1960 |
| Place taken | Verona |
| General description of the subject | View of the Pirelli stand at the 62nd Verona Agriculture Fair |
| Technical data |
22 Positives - 24 x 18 - B/W - gelatin silver bromide/paper 2 slides - 6 X 6 - colour - colour slides |
| People | Gonella, Guido (On.) |
| Categories | Exhibitions and trade fairs > Verona International Fair of Agriculture |
| Products > Tyres > Giant tyres > Cinturato Tractor Agricolo | |
| Products > Miscellaneous products > Technical articles > Resivite hoses |
| Image 1 di 4 | |
| Number | 22946 |
| Definition | print on paper |
| Full description of the subject | The Pirelli "wide-base Cinturato tractor". In the background are other fair stands. |
| Image 1 di 4 | |
| Number | 22952 |
| Definition | print on paper |
| Full description of the subject | Interior view of the new pavilion. Display of products for agriculture: "Resivite" tubes, flat belts and v-belts, polyethylene containers of various sizes. |
| Image 1 di 4 | |
| Number | 22973 |
| Definition | print on paper |
| Full description of the subject | The Hon. Guido Gonella looking at a polyethylene basket. |
| Image 1 di 4 | |
| Number | 22976 |
| Definition | slide |
| Full description of the subject | An overview of the Pirelli stand. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.