Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (5) |
| Period | from 16 April 1960 to 26 April 1960 |
| Place taken | New York |
| General description of the subject | Views of the Pirelli stand set up for the New York Show in 1960. |
| Technical data |
5 Positives - 18 x 24 - B/W - gelatin silver bromide/paper |
| Categories | Exhibitions and trade fairs > New York Trade Fair |
| Products > Tyres > Car tyres > BS3 | |
| Offices and factories > Pirelli tower |
| Image 1 di 1 | |
| Number | 23457 |
| Definition | print on paper |
| Full description of the subject | Overview of the Pirelli stand. Tyre display. On the right are panels with graphics by Giulio Confalonieri and Ilio Negri. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.