Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Single photo |
| Definition of the object | Positive (1) |
| Author | Trevisio |
| Period | April 1960 |
| Place taken | Turin |
| Categories | Exhibitions and trade fairs > Turin International Clothing Fair-Exhibition |
| Products > Miscellaneous products > Clothing > Raincoats |
| Image 1 di 1 | |
| Definition | Gelatin silver bromide/paper |
| Full description of the subject | View of the Pirelli Confezioni stand set up at the Turin International Clothing Market Show in 1960. Display of waterproofs hanging on a hanger. On the walls are advertising posters of Jeanne Grignani for the "Tristal" model and Bramante Buffoni's Pirelli Confezioni brand. |
| Measurements | 30 x 23.5 |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.