Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (4) |
| Author | Publifoto |
| Period | circa 23 September 1961 |
| Place taken | [Milan] |
| General description of the subject | Views of the Pirelli stand at the 1st Milan International Mobile Show in 1961. Display of foam rubber products from Pirelli Sapsa including foam rubber sheets and pressed pieces, breathable vinyl leatherette goods, and elastic tapes produced by Pirelli and "Evelpiuma". |
| Technical data |
B/W Gelatin silver bromide/paper
Positives - 12 x 9 - B/W - gelatin silver bromide/paper |
| Categories | Exhibitions and trade fairs > International Furniture Fair |
| Products > Miscellaneous products > Technical articles > Elastic straps | |
| Products > Miscellaneous products > Latex materials > Evelpiuma | |
| Products > Miscellaneous products > Latex materials > Gommapiuma |
| Image 1 di 1 | |
| Number | 26583 |
| Definition | print on paper |
| Full description of the subject | A view of the Pirelli Sapsa stand. A specialist worker during the phase of bonding foam rubber to a chair. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.