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"Moroni Gomma" display cabinet in 1959

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LevelPhotographic shoot
Definition of the object Positive (2)
Author Ballo, Aldo Publifoto
PeriodJune 1959
Place takenMilan
General description of the subjectDisplay cabinets of "Moroni Gomma" in 1959, set up with a display of polyethylene baskets in different shapes and sizes and underwater fishing items: mattresses, mask, flippers, dinghies.
Technical data Positives - 18 x 24 - B/W - gelatin silver bromide/paper
Categories Products >  Miscellaneous products >  Polyethylene articles
Products >  Miscellaneous products >  Water sports equipments and sailing >  Diving masks >  Galatea
Products >  Miscellaneous products >  Water sports equipments and sailing >  Diving masks >  Nereide
Products >  Miscellaneous products >  Sailing >  Inflatable dinghies >  Canoa
Products >  Miscellaneous products >  Sailing >  Inflatable dinghies >  Gabbiano
Products >  Miscellaneous products >  Sailing >  Inflatable dinghies >  Jo
Products >  Miscellaneous products >  Sailing >  Air mattresses and inflatable rafts >  Verbano
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Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.

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