Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | positives (12) |
| Author | Interphoto |
| Period | 1958 |
| Place taken | Milan |
| General description of the subject | Service provided outdoors and in studio for the catalogue of the 1958/1959 Pirelli-Azienda Impermeabili collection |
| Technical data |
slides - 12.5 x 10 - colour - gelatin silver bromide/film (acetate) |
| Categories | Products > Miscellaneous products > Clothing |
| Image 1 di 12 | |
| Number | 19661 |
| Definition | slide |
| Full description of the subject | Model wearing the Pirelli "U 1247" short-length stitched overcoat in bottle-green, with fitted sleeves, dual-use collar, rear opening and tartan lining. |
| Image 1 di 12 | |
| Number | 19662 |
| Definition | slide |
| Full description of the subject | Model wearing the Pirelli "U 1334" trench coat in esa-nylon blue, with fitted sleeves and fastener, movable outer yoke and side openings. |
| Image 1 di 12 | |
| Number | 19663 |
| Definition | slide |
| Full description of the subject | Model wearing the Pirelli "U 1146" double-breasted, dual makò-terylene fabric raincoat in a Tabasso green-yellow, with tailored open-wrist sleeves, inner half-belt, rear opening and stitched hems. |
| Image 1 di 12 | |
| Number | 19664 |
| Definition | slide |
| Full description of the subject | Model wearing the Pirelli "U 1243" tartan overcoat in undergrowth colour, raglan fastening sleeves, vertical pockets, dual-use collar and rear opening. |
| Image 1 di 12 | |
| Number | 19665 |
| Definition | slide |
| Full description of the subject | Model wearing the Pirelli "D 1560" fur overcoat in Castorex from Magnoni & Tedeschi, with kimono sleeves and shawl collar. |
| Image 1 di 12 | |
| Number | 19666 |
| Definition | slide |
| Full description of the subject | Model wearing the Pirelli "D 1499" raincoat in gabardine blue, raglan sleeves and tartan lining; usable with or without belt. |
| Image 1 di 12 | |
| Number | 19667 |
| Definition | slide |
| Full description of the subject | Model taken on the bank of the Naviglio Grande in Milan wearing the Pirelli "D 1495" stitched raincoat in emerald green levant cotton, with tailored sleeves, open collar, rear opening and tie belt. |
| Image 1 di 12 | |
| Number | 19668 |
| Definition | slide |
| Full description of the subject | Model taken next to the San Lorenzo columns in Milan wearing the "D 1555" overcoat in purple-red mouflon wool, with kimono sleeves, false chest pockets and deep-cut pockets. |
| Image 1 di 12 | |
| Number | 19669 |
| Definition | slide |
| Full description of the subject | Model photographed in studio wearing the Pirelli "D 1569" overcoat in dark tartan, made with Alfredo Pria fabric, with tailored sleeves, open collar and four buttons. |
| Image 1 di 12 | |
| Number | 19680/1 |
| Definition | slide |
| Full description of the subject | Model photographed in studio wearing the Pirelli "D 1563" overcoat in black and white-checked medium weight wool, with tailored sleeves, patch pockets and half-belt. |
| Image 1 di 12 | |
| Number | 19680/2 |
| Definition | slide |
| Full description of the subject | Model photographed in studio wearing the Pirelli "D 1563" overcoat, in black and white-checked medium weight wool, with tailored sleeves, patch pockets and half-belt. |
| Image 1 di 12 | |
| Number | 19680/3 |
| Full description of the subject | Model photographed in studio wearing the Pirelli "D 1563" overcoat, in black and white-checked medium weight wool, with tailored sleeves, patch pockets and half-belt. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.