Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (10) |
| Author | Photo: Novelli Publifoto INCOM-INC |
| Period | December 1952 |
| Place taken | Milan |
| General description of the subject | Views of the Pirelli stand set up for the 30th International Cycle and Motorcycle Show in Milan, 1952. Recognisable in the images are the Hon. Piero Malvestiti (Minister for Transport), Prof. Robecchi and Mr. Pozzo. The installation shows a circuit with racer figurines racing around the track. |
| Technical data |
4 prints - 23.5 x 17.5 - B/W - gelatin silver bromide/paper 1 print - 19 x 15.5 - B/W - gelatin silver bromide/paper 1 print - 22 x 16.5 - colour - gelatin silver bromide/paper 2 prints - 12.5 x 8.2 - gelatin silver bromide/paper 2 slides - 12.5 x 10 - colour slides |
| People | Robecchi Malvestiti, Piero (On.) |
| Categories | Exhibitions and trade fairs > Milan Bicycle and Motorcycle Show |
| Products > Tyres > Motorcycle tyres | |
| Products > Tyres > Bycicle tyres |
| Image 1 di 2 | |
| Number | 5497 |
| Full description of the subject | Some visitors observing the circuit set up at the Pirelli stand. Front view. |
| Image 1 di 2 | |
| Number | 5654 |
| Full description of the subject | Some cyclist figurines used for the circuit installation at the Pirelli stand. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.