Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (8) |
| Author | Riccardi, Carlo |
| Period | 1954 |
| Place taken | Rome |
| General description of the subject | Drive from Rome of vehicles participating in the Monte Carlo Rally in 1954 |
| Technical data |
8 positives - 18 x 24 - B/W - gelatin silver bromide/paper |
| People | Vitale, Milly Pallavicini, Sandro Parvo, Elli di San Servolo, Miria Fiore, Maria Danieli, Emma Risso, Roberto |
| Categories | Sport > Car races > Rally > Monte Carlo Rally |
| Sport > Car races > Titanus | |
| Vehicles > Automobiles > Studebaker |
| Image 1 di 8 | |
| Number | 8538 |
| Definition | print on paper |
| Full description of the subject | Actress Milly Vitale and INCOM (Industria CortiMetraggi) founder Sandro Pallavicini next to vehicle 138 at the Monte Carlo Rally in 1954, a Studebaker Commander. In the background is an advertising banner with the Pirelli logo. |
| Image 1 di 8 | |
| Number | 8539 |
| Definition | print on paper |
| Full description of the subject | Actors Emma Danieli and Roberto Risso next to vehicle 06 at the Monte Carlo Rally in 1954, "Scuderia Titanus - Equipe 1". In the background is an advertising banner with the Pirelli logo. |
| Image 1 di 8 | |
| Number | 8540 |
| Definition | print on paper |
| Full description of the subject | Actors Emma Danieli and Roberto Risso next to vehicle 06 at the Monte Carlo Rally in 1954, "Scuderia Titanus - Equipe 1". |
| Image 1 di 8 | |
| Number | 8541 |
| Definition | print on paper |
| Full description of the subject | Actress Milly Vitale and INCOM (Industria CortiMetraggi) founder Sandro Pallavicini interviewed by a reporter and a cameraman next to vehicle 138 at the Monte Carlo Rally in 1954, a Studebaker Commander. In the background is an advertising banner with the Pirelli logo. |
| Image 1 di 8 | |
| Number | 8542 |
| Definition | print on paper |
| Full description of the subject | Actress Maria Fiore next to a car during the drive from Rome of the vehicles participating in the Monte Carlo Rally in 1954. In the background is a van with the Pirelli logo. |
| Image 1 di 8 | |
| Number | 8543 |
| Definition | print on paper |
| Full description of the subject | Actress Miria di San Servolo inside a car during the drive from Rome of the vehicles participating in the Monte Carlo Rally in 1954. |
| Image 1 di 8 | |
| Number | 8544 |
| Definition | print on paper |
| Full description of the subject | Actress Elli Parvo and a Pirelli mechanic alongside a car during the drive from Rome of the vehicles participating in the Monte Carlo Rally in 1954. |
| Image 1 di 8 | |
| Number | 8546 |
| Definition | print on paper |
| Full description of the subject | A woman at the wheel of vehicle 337 of Monte Carlo Rally in 1954 |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.