Stories of Graphics and Design
Pirelli, a century and a half of corporate communication
Going back over the most iconic advertising campaigns to investigate the intense, constant interaction between the company and the graphic artists and designers who helped create the distinctive Pirelli style. The workshop explores and retraces the development of Pirelli’s visual communication. From the artistic advertisements of the early twentieth century to the creations of the great names of Italian and international graphic design in the 1950s and 1960s, through to the global campaigns of the 1990s and the latest graphic productions. Images, videos, logos, slogans and new lettering but also objects produced by the Pirelli factories thanks to its highly qualified partnerships with the great masters of industrial design.
The course will be held entirely online and will consist of one or more meetings, depending on the needs of the teachers and students.