Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Various materials (1 positive and 1 negative) (2) |
| Period | 18 January 1953 |
| Place taken | Buenos Aires |
| General description of the subject | Argentine Grand Prix held at the Buenos Aires Circuit on 18 January 1953. The event was won by Alberto Ascari of Ferrari, followed by team mate Luigi Villoresi and José Froilán González of Maserati. |
| Technical data |
1 positive - 23.5 x 17.5 - B/W - gelatin silver bromide/paper 1 negative - 23.7 x 18 - B/W - gelatin silver bromide/glass |
| People | Farina, Nino Peron, Juan Domingo |
| Categories | Sport > Car races > Argentine Grand Prix |
| Image 1 di 2 | |
| Number | 5838 |
| Definition | print on paper |
| Full description of the subject | Driver Nino Farina shakes the hand of President Juan Domingo Perón during the Argentine Grand Prix in 1953 |
| Image 1 di 2 | |
| Number | 7470 c/20 s/29 |
| Definition | negative on plate |
| Full description of the subject | Racers on the Buenos Aires Circuit during the Argentine Grand Prix in 1953 |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.